Let The Games Begin - Dell And Nokia Set To Enter Gaming Market?
At a time when the games console market is on its knees with launch delays, bugs and sky high pricing, who in their right mind would be looking to join the crowd? If you believe the recent comments attributed to both companies, and intense speculation on the internet, it seems that both Dell and Nokia are looking at high profile gaming launches this year.
While the current big three in the market, Sony, Microsoft and Nintendo have all had their problems of late, there is no doubt that they have a major strangle hold on the market. The reason for the possible new entrants to the market may lie in the fact that the Wii, Playstation 3 and Xbox 360 have all ventured outside of their traditional gaming environment into a more multi-media based area of industry. This is what may have prompted the response from Dell and Nokia, as they look to put down a marker for the future and protect their area of the market.
While you would not normally expect new entrants to the gaming market to have a major impact, the likes of Dell and Nokia already have a loyal customer base and a high reputation in their specialist fields. While many market observers have been surprised by the cost of recent gaming products such as the Playstation 3, etc, we may see some price deflation if their market positions were to be put under threat.