APPLE, the US computing and consumer electronics giant, is to launch a low-cost laptop. Company founder and chief executive Steve Jobs hopes to be able to unveil the device this week in San Francisco along with a new low-cost iPod and some other surprises.
As revealed by The Business last year, Apple has been working to develop a low-cost laptop to encourage consumers using Apple iPod music players to buy its computers.
Despite recent legal attempts by Apple to silence US-based website ThinkSecret, which has been predicting the imminent launch of a cheap laptop, US analysts believe Apple plans to unveil a new laptop this week. Apple has taken ThinkSecret to court with allegations that recent postings on its site outlining planned Apple products revealed trade secrets.
Apple shocked the computer industry last year by announcing it was ditching its long-term loyalty to IBM PowerPC microchips in favour of Intel processors, which have traditionally powered rival PCs running Windows software produced by Apple’s rival, Microsoft.
US analysts believe a low-cost Apple laptop running on Intel processors would enable Apple to capitalise on the success of its range of iPod music players by tempting iPod owners to switch from Microsoft-based computers to Apple machines.
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