TechBulletin

If you have just started creating web sites, it is important that you know about links.  Links are hypertext listed on one web site that refers a visitor or search engine spider to another web site.  Links are extremely important in the SEO game.  In fact, Google takes links very seriously.  Your web site can be directly affected by what is on another web site. Here are some tips about links.

There are three types of links, reciprocal links, direct links and paid links.  Reciprocal links are when you and another web site decide to swap links.  Although beneficial to your web site in order to rank high in the search engine index, it has lost a little of its importance in its factor to rank your web site high.

Direct links are now the new sweethearts of links.  A direct link is when another web site links one way to your web site.  You might have given away articles, software or other freebies that people have used and placed on their web site.  These direct links can help your web site receive a higher rank.

Paid links are just like direct links.  They are one way links but they are paid advertisements.  Sometimes they only last for a month, other last a lifetime.  So if you are into SEO, take advantage of links.