The New Threat To Google?
Posted in As the influence of the internet continues to grown, moving into all areas of society, there is speculation that we may soon see a new entrant to the massive search engine market - a competitor for the all conquering Google?
Rumour has it that France Telecom, Telefonica, Deutsche Telekom, Hutchinson Whampoa, Telecom Italia, Cingular and Vodafone have all arranged to meet up at a major forthcoming mobile telecom show in Barcelona. It appears that they are looking to discuss the creation of their own search engine service for mobiles, something that may well have a long term impact on the traditional search engine companies such as Google, MSN and Yahoo.
While the idea of a new service has been mooted, many believe that this is the first in a series of bargaining tools and the opportunity to open up discussions with the likes of Google. If the major mobile phone network companies act together, they have the combined power to stand their ground against Google, etc.
As the merger of mobile communications and the internet continues, many in the industry are seeing the potential for a very lucrative new market. While Google have dictated the online market of late, they may have met their match with the mobile network leaders.
