TechBulletin

Mozilla’s Vice-President Christopher Beard said that the next version of their new-gen, super browser Mozilla Firefox will most probably be released on November 29th, ie, the day after tomorrow. Some new features in this browser from the previous versions will include Faster and Better Browser Navigation, Better Popup Blocking, Supporting of Webstandards like Javascript and more support for Mac Users.

Mozilla is also planning a mig “Marketing Promo” for their browser, which will coincide with the release of the browser. This will include a community marketing campaign that will encourage Firefox fans to tell the world about their favorite browser by publishing home-made videos on a Mozilla Web site.

Beard said that users will be encouraged to make their own videos about Firefox and tell others why they like it or why they don’t. The video will then be reviewed and put on our Web site, with a link from their location.” The videos will be hosted on the SpreadFirefox community marketing site, which will display a world map with a dot marking each location where a video has been created.

As the videos are likely to be posted in many languages, Mozilla will use international volunteers to filter the videos. It has already recruited teams to cover 20 European languages, according to Tristan Nitot, the president of Mozilla Europe.

Prizes for the best videos will be awarded at the end of the campaign. Mozilla is also launching a separate competition to create a 30-second advert for Firefox, which will be open to everyone but will be particularly targeted at film students.

As well as the video campaigns, Mozilla plans to launch a consumer-oriented Web site next week. Mozilla.com, which currently hosts a placeholder page, will in future be the main entry point for the Mozilla organization, rather than Mozilla.org, Beard explained.